Visual Identity

Visual Identity graphic design is the first step in communicating a brands personality to its audience. Once a good, solid, beautiful logo has been developed- the possibilities for its use are endless. Here, I've shown some examples in print, but of course great logos can be displayed in every medium of design- from email blasts to video and everything in between.

Creating an evolving (vector) style or visual guide helps insure that the brand is communicated in a way that reflects the personal essence of the business. With each element that is added the brand develops into more of what the business is about.