Project Overview

The goal of this initiative for CORA Physical Therapy was to develop a comprehensive rebranded corporate identity that captured the core values and essence of the business while establishing a long-lasting visual foundation. Insisting on precision vector construction ensured that all design elements could seamlessly scale across both digital and print environments. Following stakeholder approval of the core mark and style guide, the rollout expanded rapidly across a broad suite of assets—including marketing collateral, web components, merchandise, trade show booths, environmental signage, video graphics, staff uniforms, and PowerPoint templates. Created with intentionality and full commercial compliance, this visual system continues to serve the company today.

My Role

When I designed this system for the client during my time as Art Director at the agency, I led the visual identity development and overall creative direction. My responsibilities included custom vector logo design, style guide creation, stakeholder presentation layout, multi-touchpoint asset rollouts, and file preparation for print and digital applications.

Software Used

Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe After Effects, Workamajig, Zoom, Teams, Adobe Acrobat and Microsoft PowerPoint.

Project Contributors

This was a major corporate rebranding project created in direct collaboration with CORA Physical Therapy stakeholders, executive leadership, sales and marketing teams, and external production vendors.