PROPOSAL
Proposal Deck & Campaign Assets
Project Overview
The objective of this project was to create a high-impact PowerPoint proposal deck designed to secure university funding for a specialized engineering career and job-placement program. To deliver a complete, persuasive vision to institutional decision-makers, the deck seamlessly integrated structured presentation slides with mockups made using the actual executable assets of proposed multi-channel marketing collateral—including print promotional materials, digital campaign assets, and user interface graphics for a dedicated student mobile application.
My Role
When I started on this project responsibilities included developing presentation slide layouts, creating custom infographics, building print and digital collateral mockups, conceptualizing UI graphics for the student app, and formatting the final deck for executive pitch delivery.
Software Used
Microsoft PowerPoint, Google Slides, Zoom, Adobe Photoshop, Adobe Illustrator, and Adobe InDesign.
Project Contributors
I designed the assets for this project through my agency, Kcgrafix, Inc., for a partner marketing firm pitching university leadership, I served as the primary creative lead.
